Manage customer marketing and channel growth plans across Singapore. Lead distributor and corporate customer relationships, joint business plans, P&L results, forecasting, trade programs, promotions, budgets, and retail execution. Coordinate finance, supply chain, marketing, merchandisers, and brand ambassadors to deliver consumer and brand experiences. Monitor market intelligence, category trends, compliance, and customer performance while developing cross-functional capabilities.

Lead Southeast Asia brand and category strategy to deliver volume, NSV and profit growth. Align marketing, sales and customer marketing into an integrated growth system, optimize portfolio investment, and drive ROI. Build marketing capability, develop leaders, and influence market, regional and global stakeholders to secure sustained market share and profitability across complex brand portfolios.

Lead Johnnie Walker strategic partnerships brand roadmap across core and luxury portfolios. Drive annual MBP, adapt global toolkits, ensure brand guideline compliance, manage budgets, measure KPIs, support partners and JV/distributor execution, and deliver profitable share and brand health improvement through cross-market activation.