Market Category Manager, Marketing (SEA)

About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments— from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Our Marketing Procurement ambition is to be the Gateway to the Agency ecosystem, connecting the Marketing and Commercial teams with the best talent and expertise of the outside world and ensuring seamless integration into the Diageo ways of working.

The APAC Marketing Procurement COE is fundamental to deploy our marketing procurement strategy and  to deliver APAC marketing productivity agenda, driving growth by eliminating inefficient spend and waste from the system, using insights and commercial expertise to deliver value, managing risk and agency performance and championing Diageo’s 2030 goals.

About this role

This role sits in APAC region which is part of the EMEA&APAC Procurement team and is essential to execute Global A&P strategies with the balance of the APAC market requirements. 

This role acts as a key link between Procurement and business stakeholders in SEA, ensuring strong alignment between global/regional strategy and local execution. It is responsible for translating global and regional strategies into clear, actionable market implementation plans. In parallel, it partners closely with local marketing and commercial leadership teams, building strong professional relationships to understand business priorities and ensure the procurement agenda is effectively aligned with and supportive of local needs.

Key responsibilities: 

• Deliver best-in-class procurement category excellence, including strategic sourcing, contract management, risk management, supplier performance management (SPM) and delivery of financial metrics on productivity and cash.

• Deliver marketing category strategy and embed future procurement operation model. 

• Develop market implementation plan for Global and regional category strategies and execute the plan.

• Build strong business partnerships by deeply understanding stakeholder needs, effectively communicating them to the wider procurement team, and translating them into actionable procurement strategies.

• Ensure full compliance with Procurement CARM controls and governance standards.

• Proactively identify gaps and inefficiencies, turning them into continuous improvement opportunities with a positive and solution-oriented mindset.

• Collaborate as a strong team player, embracing a “One Procurement, One Diageo” mindset to achieve shared goals and contribute to both financial and non-financial KPIs.

Qualifications & Experience required:

• Minimum 5 years of experience in procurement, sourcing, or category management (preferably within marketing)

• Strong understanding of sourcing processes, contract management, and supplier performance management

• Demonstrated experience in stakeholder management and business partnering

• Solid commercial acumen with the ability to balance cost, value, and quality

• Experience working in a regional or global, matrixed organization is preferred

• Strong analytical and problem-solving skills, with the ability to leverage data and insights

• Excellent communication and influencing skills across multiple levels of the organization

• Knowledge of procurement governance, compliance, and risk management frameworks

• High level of adaptability, resilience, and ability to manage multiple priorities in a fast-paced environment

Working with Us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.