Supports and executes PR and influencer marketing strategies across APAC, especially Korea. Responsibilities include influencer gifting, press outreach, media and creator relationship management, campaign coordination, content review, performance reporting, budget and invoice tracking, market research, and PR events or brand activations. The role requires strong knowledge of Korean culture, beauty trends, social platforms, influencer ecosystems, and localized communications, along with fluent Korean and English and proficiency in influencer analytics tools.