Oversee e-commerce fulfillment and warehouse operations for two consumer brands. Manage picking, packing, inventory transfers, courier coordination, packer staffing, warehouse layout, 3PL relationships, billing, service levels, stock counts, returns, damages, and write-offs. Support marketing events and international orders while maintaining accurate ERP records, controlling fulfillment costs, and meeting operational targets.

Own end-to-end performance marketing for Blood (Singapore) and No Days Off (regional). Plan, launch, and optimise paid media across Meta, TikTok, Google and marketplaces; set budgets and ROAS targets; run high-frequency tests and A/B experiments; develop creative strategy and iterate content; report performance and insights to leadership to drive traffic, conversions, and repeat purchases.