Owns regional marketing strategy and execution across South and Southeast Asia, supporting Greater China initiatives. Develops field, partner, demand-generation, ABM, digital, executive-event, and industry programs to drive pipeline and revenue. Partners with Sales, Sales Engineering, channel partners, and global marketing teams; localizes campaigns and messaging; manages budgets and logistics; and measures program performance, ROI, and pipeline contribution. Requires strong cross-functional collaboration, Mandarin writing fluency, and up to 20% travel.