Leads Museum of Ice Cream’s Singapore marketing, sales, partnerships, content, social, PR, influencer, and performance-growth strategy. Owns visitation, ticket revenue, pipeline, audience growth, budgets, KPIs, and commercial performance. Manages local marketing and sales staff plus specialist agencies, builds partnerships across tourism and hospitality, and connects paid, owned, earned, and on-site channels to demand generation, conversion, repeat visitation, and revenue growth.