Lead creative strategy for product launches and growth campaigns: translate positioning into memorable concepts, use funnel data to pressure-test ideas, direct visual and motion direction across channels, and align launches to business goals (adoption, activation, revenue). Collaborate cross-functionally to build reusable creative frameworks.

Design, implement, test, and operate production trading systems. Own correctness, reliability, and operability of features. Resolve ambiguity, write clear maintainable code, participate in incident response and durable fixes, and collaborate through code reviews and design discussions.

Lead company-wide performance intelligence: build central dashboards and KPI frameworks, produce executive reports, run deep metric analyses (P&L, funnels, retention), create forecasts and ROI models, and design self-serve data infrastructure and automation to guide strategic decisions and resource allocation.