Leads end-to-end digital product strategy for Accor Plus across web, mobile, and member-engagement platforms. Owns the product roadmap, discovery, experimentation, lifecycle management, feature prioritization, KPI tracking, and continuous optimization. Collaborates with UX, engineering, data, marketing, loyalty, and regional business teams to improve member acquisition, onboarding, engagement, retention, conversion, NPS, and revenue outcomes.

Directs hotel sales and marketing strategy, including budgeting, forecasting, P&L analysis, reporting, group and transient sales, catering and banquet activities, competitive analysis, market trend evaluation, and customer feedback assessment to maximize revenue and achieve business goals.