Leads end-to-end digital product strategy for Accor Plus across web, mobile, and member-engagement platforms. Owns the product roadmap, discovery, experimentation, lifecycle management, feature prioritization, KPI tracking, and continuous optimization. Collaborates with UX, engineering, data, marketing, loyalty, and regional business teams to improve member acquisition, onboarding, engagement, retention, conversion, NPS, and revenue outcomes.
Company Description
Accor Plus, Accor's leading loyalty subscription business for over 30 years, delivers exclusive value and premium experiences to 480,000+ ALL Accor+ Explorer members across 30 countries, offering meaningful benefits and driving deeper loyalty for both members and hotel partners.
Job DescriptionAbout the Role
We’re looking for a Senior Digital Product Manager to lead the end-to-end digital product strategy for Accor Plus. You’ll drive product vision, customer experience optimisation and commercial outcomes across web, mobile and member-engagement platforms, making sure our digital products deliver personalised, seamless, high-value experiences that support Accor’s global digital transformation ambitions.
What you'll do:
- Define and own the digital product roadmap for the Accor Plus member journey, from acquisition and onboarding through to engagement and retention
- Align product strategy with Accor Customer, Digital and Tech’s broader transformation goals and hospitality experience standards
- Identify new digital opportunities that enhance member value, loyalty and revenue
- Lead discovery, research and experimentation to understand member needs across all markets, and turn those insights into personalised, frictionless digital journeys
- Manage the product lifecycle: ideation, requirements, design, development, launch and optimisation
- Collaborate with UX, engineering, data, tech, customer, marketing and loyalty teams
- Prioritise features using data-driven frameworks (e.g. impact vs effort, OKRs)
- Partner with regional Accor Plus business leaders to make sure digital products support commercial KPIs
- Communicate product vision, progress and performance to senior stakeholders
- Define and track product KPIs (conversion, engagement, retention, NPS, revenue contribution) and use A/B testing, analytics and customer feedback to drive continuous improvement
What you'll bring:
- Proven experience in digital product management, preferably in the travel or hospitality industry
- Strong understanding of user-centred design principles and methodologies
- Proficiency in product management tools (e.g. JIRA, Confluence, Asana)
- Experience developing prototypes using coding tools. Strong data analysis and interpretation skills
- Ability to balance innovation with the stability of existing products, and to integrate legacy systems with new digital platforms
- Confident communicator who can present strategy and roadmaps to executive leadership, collaborate with global teams across time zones, and translate technical concepts for non-technical stakeholders
Qualifications
- Education: Bachelor’s or Master’s degree in Computer Science, Business or a related field
- Experience: 8+ years of experience in Digital Product Management, User Experience, or similar
Why You'll Love Us
- Hands-on role with real day-to-day impact across a global hospitality brand
- Supportive, results-driven team environment
- Hybrid Working with min 3 days in office
- Staff discounts at our hotels worldwide
At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.
Accor Singapore, Singapore, SGP Office
Singapore, Singapore
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