Manage APAC social media presence: plan and execute regional campaigns, launch new markets, create localized content, oversee community management and external partners, track performance with analytics, spot trends and research local platforms, and support regional planning and freelancer/vendor operations.

Lead and scale Skyscanner's APAC creator programme: build long-term creator relationships, design platform-native campaigns, localise global strategy, run multi-market programmes, optimise performance with analytics, manage budgets/contracts, and grow a commission-led affiliate model.