Lead regional digital and technology strategy across North Asia markets, driving adoption of eCommerce, CRM, CDP and analytics platforms, supporting vendor selection and RFPs, enabling markets through training, and aligning global product teams to deliver measurable digital growth and operational efficiency.

Prepare, track, and report sales, G&A, and franchise P&L for North and South Asia. Drive sales forecasting, build driver-based models, evaluate new product and marketing performance, produce dashboards and insights, support annual planning, coordinate invoicing/collections with franchisees and SSCs, and support franchise profitability initiatives and ad-hoc strategic projects.

Lead regional marketing strategy across seven North Asia franchise markets. Partner with franchise teams to localize global campaigns, drive digital-first growth (performance marketing, CRM, loyalty), leverage data and analytics to improve targeting and ROI, support product and promotion strategies, share best practices, and build franchise marketing capability to increase sales and brand equity.