Lead APAC D2C strategy and execution for JBL and Harman Kardon across websites and marketplaces. Drive CRM, marketing automation, personalization, promotions, merchandising, paid and organic digital media, UX improvements, A/B testing, and data-driven optimizations. Collaborate with in-country leads, distributors and global teams to identify omnichannel and B2B opportunities, measure KPIs, report performance, and support local market rollouts.

The role focuses on business development for car audio products in the Asia Pacific region, involving sales strategies, market insights, and product management.

The role involves collecting and analyzing complex data to provide insights, creating dashboards, and collaborating with teams to drive digital growth and strategy.