Leads the Americas analytics team, develops measurement frameworks, oversees client reporting and dashboards, and ensures high-quality analytics delivery. Manages team workloads, training, client onboarding, and business reviews while partnering across media, platforms, operations, and client services. Guides exploratory data analysis, modeling, optimization recommendations, attribution, and forecasting using complex data sources. Builds measurement partnerships, presents insights to clients, and supports team growth, strategic recommendations, and thought leadership.