Leads end-to-end creative campaign operations across Asia excluding India, managing briefs, production, localization, approvals, asset delivery, launch readiness, agencies, vendors, and post-campaign reviews. Builds scalable workflows, dashboards, playbooks, and quality controls while coordinating marketing, creative, content, legal, product, communications, and regional stakeholders across markets and time zones.

Lead APAC lifecycle and CRM marketing: design localized acquisition, onboarding, engagement, retention, and win-back campaigns; own regional Braze execution; collaborate with regional and global teams; measure performance and optimize via data-driven insights; drive fan-first, localized go-to-market activations.