Develop and scale performance-driven creative for international DTC health and wellness markets. Research customers, competitors, products, and claims to create ad concepts, copy, scripts, landing pages, and testing briefs. Analyze performance data, design structured creative experiments, iterate winning concepts across markets and formats, and improve production workflows. Collaborate with media, design, video, CRO, R&D, legal, and regulatory teams while ensuring compliant messaging and using AI to accelerate research and creative production.