Own and optimize SEO initiatives, including technical audits, keyword research, content strategy, outreach, internal linking, reporting, and Google algorithm monitoring. Analyze performance using marketing tools, communicate insights to clients, support proposals and strategic consulting, and manage SEO quality assurance. Launch and optimize PPC campaigns, budgets, bids, targeting, and SEO-PPC integration. Coordinate freelancers and junior staff while improving project processes and resource management.

Manage social media and communication campaigns, create engaging content, respond to community inquiries, monitor feedback and reviews, organize events, and build relationships with customers, industry professionals, and journalists. The role coordinates with Marketing, PR, Communications, Development, and Sales teams to maintain brand consistency, support product awareness, track community metrics, and stay current with digital trends.