Lead creative strategy and production for paid acquisition across three markets. Own the creative feedback loop, produce high-volume AI-generated ads, manage UGC creator networks, ensure compliance for financial-product ads, support organic/CRM/OOH assets, and document systems to scale and hire a creative team.

Lead a frontend engineering team while remaining hands-on in product development across web and mobile using Angular and Ionic. Own frontend architecture, technical direction, developer experience, and complex features from problem definition through production. Partner with product and design, write substantial code, mentor engineers, establish quality standards, and use AI tools to improve engineering effectiveness.