Leads regional organic search and GEO strategy for multi-market APAC clients, owning client relationships, strategic outcomes, renewals, growth, and cross-market delivery. Coaches SEO and GEO teams, partners with Sales, Paid Media, and Data, develops upsell opportunities, and contributes to pitches. Establishes AI Search practices using UpStory, builds AI-enabled workflows and automations, monitors search and LLM visibility, and translates performance into business impact for senior marketing stakeholders.