Build and run data-driven customer lifecycle marketing programs to improve onboarding, adoption, engagement, retention, renewals, and expansion. Design journey maps, segmentation, and multi-touch campaigns; use CRM and marketing automation for trigger-based journeys; measure program performance and optimize with analytics. Lead cross-functional execution with sales, product, content, and analytics teams to drive measurable customer and revenue outcomes.

Lead commercial and product management for the Device Technology portfolio, owning pricing, GTM, forecasting, inventory governance, and A&P planning. Coordinate cross-functional stakeholder execution, drive demand generation and lifecycle marketing, and use Power BI, Power Platform and AI tools to improve analytics, automation and business outcomes.