Lead APAC sales excellence initiatives: standardise processes, drive Salesforce adoption and governance, build dashboards and reports, manage price books and CRM workflows, support customer segmentation and go-to-market execution, partner cross-functionally to improve sales performance and customer experience.

Lead and execute B2B demand-generation and category marketing across ASEAN: develop media and campaign plans, coordinate content and agency production, manage events and PR, align with commercial teams, track KPIs, and support distributor and customer activation.