The VP of Marketing plays a critical role in shaping and driving the company’s overall marketing strategy, brand development, customer acquisition, and brand loyalty. Responsibilities include leading marketing strategy, team development, brand storytelling, data-driven insights, budget management, partnerships, and cross-department collaboration.

Support the success of yield-based products by contributing to the growth of Assets Under Management (AUM) and increasing portfolio adoption rates. Collaborate with various teams to execute product marketing strategies. Responsible for refining product positioning, optimizing customer journey, tracking product conversion metrics, and participating in market research efforts.