This role involves setting brand strategies, leading brand innovation, and ensuring effective marketing activities across Asia markets. It includes driving recruitment and retention, managing pricing strategies and project timelines, collaborating with local markets, and monitoring competitive environments to achieve performance metrics.

Responsible for developing sales strategies, managing key retailer partnerships, analyzing business insights, executing promotional campaigns, and achieving sales objectives. The role demands effective planning, trade spending management, and collaboration with the Field Operations Team to ensure strong retail execution and joint business planning.