Lead Unilever's NTUC/FairPrice account in Singapore across Beauty and Foods: develop sales and distribution strategies, drive product launches and commercialization, manage P&L and budgets, analyze syndicated data, execute merchandising and go-to-market plans, and collaborate cross-functionally to achieve sales and margin targets.

Lead global brand strategy for LUX, creating consistent brand identity and driving social-first transformation through innovative communication and content strategies.