Build and manage scalable partner marketing programs that generate demand and pipeline. Own partner segmentation, messaging, joint campaigns, partner enablement, budget allocation, and MDF investments. Measure partner-sourced and partner-influenced pipeline, engagement, and ROI while coordinating with Channel, Demand Generation, Product Marketing, Sales, Content, and Revenue Operations. Improve workflows through AI and automation in a fully remote, global environment.

Own end-to-end B2B integrated growth campaigns that generate pipeline and accelerate opportunities. Develop campaign strategies, channel mixes, budgets, messaging, enablement, and quarterly plans across email, webinars, events, content, direct mail, referrals, and demos. Partner with marketing, sales, operations, vendors, and BDRs to execute campaigns, measure attribution and ROI, optimize performance through testing, and create repeatable playbooks. The role also explores AI and emerging technologies for segmentation, personalization, content, and workflow automation.