Lead the strategic roadmap for loyalty programs, driving product lifecycle from concept to launch while optimizing user engagement and program performance.
At Crypto.com, our Loyalty & Rewards programs play a pivotal role in driving user engagement and creating long-term relationships with our customers. We are seeking a forward-thinking Product Manager to own and innovate our loyalty initiatives, creating impactful, user-centered experiences that resonate globally. As a Loyalty Product Manager, you will be responsible for defining and executing a vision that enhances the value we offer our users through rewards, benefits, and incentives. You'll partner closely with cross-functional teams to design, develop, and scale loyalty solutions that not only meet business goals but also excite and delight our customers.
Responsibilities
- Develop and lead the strategic roadmap for our loyalty and rewards products, ensuring alignment with overall business objectives
- Drive the full product lifecycle from concept to launch, collaborating with engineering, design, analytics, and marketing teams to ensure timely and successful delivery
- Continuously gather user feedback and analyze program performance to inform feature enhancements and new product development
- Stay ahead of market trends and competitive offerings to ensure our loyalty programs are innovative and deliver high value to users
- Manage and optimize existing loyalty features while exploring new opportunities for growth and improvement
Requirements
- 6+ years of product management experience, ideally with a focus on loyalty, rewards, or customer engagement programs
- Strong track record of launching and iterating on consumer-facing products at scale
- Data-oriented mindset with the ability to translate insights into actionable product strategies
- Exceptional communication skills and the ability to work cross-functionally with diverse teams
- Proven ability to balance customer needs with business goals in a fast-paced environment
- Knowledge of crypto or fintech industries is an advantage but not required; a passion for the future of loyalty in digital finance is key
- A proactive, solutions-oriented attitude with a desire to innovate and improve the customer experience
Top Skills
Data Analysis Tools
Product Management Software
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