RTB House

1,200 Total Employees
Year Founded: 2012
RTB House is a global company specializing in advanced personalized retargeting solutions powered by deep learning.

RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Our proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

At its core, RTB House's mission revolves around empowering businesses to maximize the effectiveness of their online advertising campaigns. This is achieved through the strategic fusion of artificial intelligence (AI) and big data analytics, allowing for the creation of highly personalized and precisely targeted marketing initiatives that drive results.

The backbone of RTB House's solution suite is Real-Time Bidding (RTB), a method where advertising inventory is bought and sold on a per-impression basis via real-time programmatic auctions. Unlike many other providers, RTB House built its own proprietary ad buying engine from scratch, aiming for optimal performance and superior customization capabilities, giving the distinct advantage of fine-tuning the algorithms without depending on third-party platforms.

RTB House's global presence extends to over 90 markets, serving ads to more than a billion users every month. This global reach is supported by multiple data centers located across various regions, ensuring quick and efficient ad delivery no matter the location.

As Google is moving towards the phasing out of third-party cookies, RTB House has invested in technology and strategies to adapt to the evolving digital advertising landscape. Working closely with Google and other ecosystem partners, we've been focused on building cookieless solutions that constitute an upgrade in terms of respecting users’ privacy online, and we are well prepared for the cookieless future.

RTB House goes beyond being a typical ad tech company. It orchestrates a seamless fusion of cutting-edge technology, business expertise, and user-centricity, creating a dynamic stage where businesses and consumers meet, connect, and thrive.



Articles We're In

Image: Shutterstock
Abel Rodriguez Abel Rodriguez
Published on September 20, 2024

6 Advertising Companies in Singapore to Know

These advertising companies are helping brands increase their visibility around the world.

Technology We Use

JavaScript
JavaScript
LANGUAGES
Python
Python
LANGUAGES
R
R
LANGUAGES
React
React
LIBRARIES
SQL
SQL
LANGUAGES
Asana
Asana
PROJECT MANAGEMENT
Google Analytics
Google Analytics
ANALYTICS
Illustrator
Illustrator
DESIGN
MailChimp
MailChimp
EMAIL
Pipedrive
Pipedrive
CRM