Liftoff Company Culture & Values

What do holiday celebrations look like in your office, and how did these traditions develop?

At Liftoff, celebration is part of how we strengthen connection across a global team, which includes 12 offices in eight countries. Every December, we host end-of-year gatherings that bring our values to life through a global mindset and local expression. The goal is to create experiences that reflect the culture of each region while reminding everyone that they’re part of one connected team. 

In the Americas, our Bay Area “Après Winter Lodge” celebration brings together employees from across the United States, Canada and Brazil for an evening of recognition and connection. Across Europe, the Middle East and Africa and Asia-Pacific regions, events take different forms: a formal dinner in London, a creative experience in Singapore or a team-building retreat in Beijing. These traditions have evolved through ongoing feedback and reflection. Earlier in our journey, we hosted separate East and West Coast gatherings, but engagement was uneven. Transitioning to a central Bay Area event for the Americas, alongside hub-based celebrations in other regions, created a model that is inclusive, scalable and true to how our teams work and connect today.

How does Liftoff best support inclusive celebrations that allow everyone to participate comfortably?

Inclusion is at the center of how we celebrate. Our employee experience team plans every gathering with care to ensure that every “Liftoffer,” regardless of location, role or even dietary needs, can participate and feel connected. In the Americas, where many of our employees are remote, Liftoff covers travel and lodging for those attending the Bay Area event. In EMEA and APAC, where most employees work in local hubs, each region has its own celebration. We also stay closely connected to our people through local employee roundtables in our regional hubs. These conversations give us firsthand insight into what resonates with teams and where we can improve. The feedback shapes future gatherings and ensures an iterative, employee-driven culture of celebration. 

Our end-of-year gift program is a long-standing tradition where each employee receives a curated gift or experience, wherever they are in the world. It’s a simple but meaningful way to show appreciation and ensure that everyone feels included in the celebration.

What advice do you have for organizations seeking to build new traditions or festive holiday gatherings?

The most impactful traditions are built with intention and evolve alongside people. At Liftoff, we believe meaningful celebrations don’t need to be grand — they need to be thoughtful, inclusive and designed around people. When you listen first and plan with empathy, you create experiences that last.

The Principles That Guide Liftoff's Traditions

• “Lead globally, empower locally: We define shared values and give teams the freedom to celebrate in ways that reflect their culture.”
• “Design for equity: We consider access, inclusion and travel at every stage of planning for our employees, and support local, diverse and environmentally friendly vendors as often as possible.”
• “Evolve through feedback: We listen to employees and adapt each event to shape the next.”

What do holiday celebrations look like in your office, and how did these traditions develop?

At Liftoff, celebration is part of how we strengthen connection across a global team, which includes 12 offices in eight countries. Every December, we host end-of-year gatherings that bring our values to life through a global mindset and local expression. The goal is to create experiences that reflect the culture of each region while reminding everyone that they’re part of one connected team. 

In the Americas, our Bay Area “Après Winter Lodge” celebration brings together employees from across the United States, Canada and Brazil for an evening of recognition and connection. Across Europe, the Middle East and Africa and Asia-Pacific regions, events take different forms: a formal dinner in London, a creative experience in Singapore or a team-building retreat in Beijing. These traditions have evolved through ongoing feedback and reflection. Earlier in our journey, we hosted separate East and West Coast gatherings, but engagement was uneven. Transitioning to a central Bay Area event for the Americas, alongside hub-based celebrations in other regions, created a model that is inclusive, scalable and true to how our teams work and connect today.

How does Liftoff best support inclusive celebrations that allow everyone to participate comfortably?

Inclusion is at the center of how we celebrate. Our employee experience team plans every gathering with care to ensure that every “Liftoffer,” regardless of location, role or even dietary needs, can participate and feel connected. In the Americas, where many of our employees are remote, Liftoff covers travel and lodging for those attending the Bay Area event. In EMEA and APAC, where most employees work in local hubs, each region has its own celebration. We also stay closely connected to our people through local employee roundtables in our regional hubs. These conversations give us firsthand insight into what resonates with teams and where we can improve. The feedback shapes future gatherings and ensures an iterative, employee-driven culture of celebration. 

Our end-of-year gift program is a long-standing tradition where each employee receives a curated gift or experience, wherever they are in the world. It’s a simple but meaningful way to show appreciation and ensure that everyone feels included in the celebration.

What advice do you have for organizations seeking to build new traditions or festive holiday gatherings?

The most impactful traditions are built with intention and evolve alongside people. At Liftoff, we believe meaningful celebrations don’t need to be grand — they need to be thoughtful, inclusive and designed around people. When you listen first and plan with empathy, you create experiences that last.

The Principles That Guide Liftoff's Traditions

• “Lead globally, empower locally: We define shared values and give teams the freedom to celebrate in ways that reflect their culture.”
• “Design for equity: We consider access, inclusion and travel at every stage of planning for our employees, and support local, diverse and environmentally friendly vendors as often as possible.”
• “Evolve through feedback: We listen to employees and adapt each event to shape the next.”