Responsibilities:
Strategy and Planning
Responsible for driving unsecured loans acquisition via digital platforms and enhancing product proposition as well as pricing to manage the product P&L
Conceptualize, plan & implement campaigns above and below the line that promote growth of the unsecured loan portfolio
Responsible for managing the product end-to-end life cycle including loan application to approval, portfolio management and cross-sell/retention via various channels and touchpoints
Partnership
Manage partnerships for digital lending products, including Cash loan, BNPL
Devise commercials, working model, sector product offering for BNPL merchants or Cash loan partners
Identify opportunity and sectors suitable for BNPL and Cash loan product partnership and collaboration
Business Performance and Management
Monitor local competition to ensure product competitiveness and areas of opportunities
Actively look out ways to innovate and improve process proposition and processes
Implement new revenue and balance growth initiatives including system and process change digitally
Good understanding in product and marketing concepts including marketing collaterals and disclosures
Identify segments of customers to formulate strategies to roll out new marketing campaigns and to optimise existing and new channels of distribution
Work closely with multiple stakeholders (internal and external) to drive business growth across various channels and touchpoints, while ensuring all above and below the line communications are in compliance with legal, regulatory and other Bank guidelines
Ensure back office readiness in terms of systems, processes, procedures and training requirements prior to product launch
People Management
Work closely with internal and external stakeholder to ensure smooth execution of deliverables
Regulatory Compliance
- Ensuring all product offers are aligned with regulatory requirements
