The Media Planner will manage relationships with SHOPLINE merchants, develop media strategies, monitor campaign performance, and identify target audience formats.
WHAT YOU'LL BE DOING:
- Support SHOPLINE merchants on account management on a day to day basis
- Leverage the marketing landscape and competitor/audience insights to develop compelling media strategies based on clients’ business and marketing objectives
- Optimize / Monitor the results achieved (ROAS, Conversion rate, CTR, CPC) and evaluate the effectiveness of post-campaigns
- Identify target audience and make decisions on the best format of media for specific clients and campaigns
- Manage client relationships to build trust in your judgment and explore new business opportunities
- Any other administrative duties as assigned by immediate supervisor
WHO WE ARE LOOKING FOR:
- University degree in business, marketing, advertising, communications, or a related field
- 1 - 3 years experience in media planning / buying experience
- Confidence in handling media campaign implementation and report tabulations
- Good command of both written and spoken English and Chinese
- Result oriented, positive, self-motivated, outgoing, good interpersonal skill
- Team player and a quick learner
- Proficient in MS Office and knowledge in Google Analytics, Google Merchant Center, Facebook Business Manager is an advantage
WHY YOU SHOULD JOIN US:
- We work in a fun, collaborative open space where we encourage creativity and ideas flow freely.
- You’ll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers.
- Get to work with flexible working hours. Our priority is on getting the job done.
- Flat structure environment, you will be able to work independently and make your own choices.
- We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.
- We are one of the standout tech startups in Hong Kong, targeting a huge opportunity in Asia.
- Shopline is a part of the 500 Startups Accelerator and Incubated by Hong Kong Cyberport, giving us a massive network of advisors and resources globally.
Top Skills
Facebook Business Manager
Google Analytics
Google Merchant Center
MS Office
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The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
