Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
*This is a 12 months contract role, assigned to client's office
What does a Marcom Executive do at Hogarth?
- Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU.
- Deliver on Marcomms objectives for client's Entertainment portfolio by supporting marcom team to develop and execute effective marketing and communications strategies and communications.
- Develop and run direct communications campaigns for upsell and cross-sell opportunities, including regulatory and customer update direct communications.
- To manage and execute BTL, ATL, Social, Digital communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, sms, electric mailers, flyers.
- Work closely with various internal teams (e.g. customer lifecycle marketing, product marketing) on a daily basis to develop and ensure communications deliver on the brand’s tone of voice
- Partner with content owners to develop comms and initiatives that provide a strong brand experience to customers across client's Entertainment portfolio, reach, engage and contextually sell to the customers. Find opportunities to integrate these content properties across the marcomms calendar.
- Maintain effective relationships and work closely with our inhouse creatives and on-air promo teams, creative & media agency and media partners when required to develop and execute communications that may include owned, paid advertising, websites, social media, in-stores and/or on-ground activation.
- To support where required in the planning and execution of events or on ground activation that includes sourcing, logistics, communication and collaterals
- Ensure consistency in key communication message across all customer touchpoints – online, offline, shops and etc.
- Support Go-To-Market plans and initiatives to drive Gross Adds, churn, net ARPU.
- Management of allocated marketing budgets that includes raising PO, closing invoices.
Requirements
- Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred
- Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role , advertising or marketing agency. Candidates with a Telecommunications or Content background will be preferred.
- Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills.
- Strong verbal and written communication skills
- An eye for detail.
- Adaptable to a fast paced environment with the constant need for changes due to the nature of the business and be a resourceful individual.
- Basic knowledge in digital marketing media channels and ad formats.
- Understanding of Social media and its associated trends.
- Great interpersonal skill & good project management to work with multiple stakeholders internally and externally.
- Natural flair for creative work, content development, TV content (English entertainment and Asian content) will be an added advantage
- Can do attitude, eager and willing to learn.
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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