We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
WPP Production is part of WPP. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com
*This is a 12 months contract role, assigned to client's office
What does a Marcom Executive do at WPP Production?
- Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU.
- Deliver on Marcomms objectives for client's Entertainment portfolio by supporting marcom team to develop and execute effective marketing and communications strategies and communications.
- Develop and run direct communications campaigns for upsell and cross-sell opportunities, including regulatory and customer update direct communications.
- To manage and execute BTL, ATL, Social, Digital communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, sms, electric mailers, flyers.
- Work closely with various internal teams (e.g. customer lifecycle marketing, product marketing) on a daily basis to develop and ensure communications deliver on the brand’s tone of voice
- Partner with content owners to develop comms and initiatives that provide a strong brand experience to customers across client's Entertainment portfolio, reach, engage and contextually sell to the customers. Find opportunities to integrate these content properties across the marcomms calendar.
- Maintain effective relationships and work closely with our inhouse creatives and on-air promo teams, creative & media agency and media partners when required to develop and execute communications that may include owned, paid advertising, websites, social media, in-stores and/or on-ground activation.
- To support where required in the planning and execution of events or on ground activation that includes sourcing, logistics, communication and collaterals
- Ensure consistency in key communication message across all customer touchpoints – online, offline, shops and etc.
- Support Go-To-Market plans and initiatives to drive Gross Adds, churn, net ARPU.
- Management of allocated marketing budgets that includes raising PO, closing invoices.
Requirements
- Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred
- Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role , advertising or marketing agency. Candidates with a Telecommunications or Content background will be preferred.
- Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills.
- Strong verbal and written communication skills
- An eye for detail.
- Adaptable to a fast paced environment with the constant need for changes due to the nature of the business and be a resourceful individual.
- Basic knowledge in digital marketing media channels and ad formats.
- Understanding of Social media and its associated trends.
- Great interpersonal skill & good project management to work with multiple stakeholders internally and externally.
- Natural flair for creative work, content development, TV content (English entertainment and Asian content) will be an added advantage
- Can do attitude, eager and willing to learn.
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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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