Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role is client-centric and strategic-focused on building enduring relationships, navigating complex financial landscapes, and helping clients achieve long-term financial well-being through investments and protection solutions.The investment counsellor will work closely with Financial Representatives to deliver seamless, tailored investment advice that addresses both immediate financial goals and future aspirations including intergenerational wealth transfer, wealth accumulation and legacy planning.
Client Engagement & Relationship Management:
Cultivate deep, long-term relationships with affluent and high-net-worth individuals. Provide relevant investment insights by understanding life goals, financial needs, and generational aspirations.
Drive HNW business drivers
Responsible for the experience and speed of inception of ILP & IUL cases and driving HNW related sales targets.
Actively engage the agency channel to develop new customer segments such as offshore for them to reach the HNW segment goals
Collaboration & Specialist Coordination:
Partner with external Value Added Service partners (legal, trust, family office) and internal specialists such as tax adviser to deliver integrated, end-to-end financial solutions for HNW clients.
Market Insights & Advisory:
Stay current with market trends, investment opportunities, and regulatory changes. Translate insights into actionable advice that supports clients’ wealth goals.
Events & Education:
Organize exclusive events for FRs to enhance engagement and deliver valuable market perspectives.
Governance, Risk & Compliance:
Ensure full compliance with KYC/AML, regulatory, and internal policies. Exhibit sound judgment in managing ethical standards and risk controls while safeguarding PACS and client interests.
Competencies & Personal Traits
· Independent, focused, works well across different functions
· Excellent verbal and written communication skills, highly developed interpersonal skills – individual, group, written. Fluency in Business Mandarin will be preferred.
· Strong organizational influencing / development traits
· Goal setter and goal getter, creative and analytical when facing challenges
· Works well in a dynamic environment
· Design focused, analytical, resourceful, independent, driven and hands-on with a high level of commitment to delivering
· Able to multi-task, meet tight deadlines and work in a fast-paced environment to make things happen
· Ability and willingness to be hands-on
Working Experience
Must have prior 8-10 years of work experience as a relationship manager/investment counsellor/bancassurance specialist in established banks or ther financial services institutions such as brokers.
Professional Qualifications
Must have relevant CMFAS papers certification- M8, M8A, RES5, M9, M9A
Must have a good grasp of index linked universal life, investment linked plans and unit trusts solutions.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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