Decathlon unveiled our new purpose: "Bring people together through sport to make wellbeing accessible for all" !
This purpose signifies our transformation from a traditional retailer to a global sustainable sports brand aiming to deliver the physical, emotional, and societal benefits of sport to people worldwide. Rooted in the values of Vitality, Generosity, Responsibility, and Authenticity, this mission directs the efforts of over 100,000 passionate teammates globally, ensuring sport is accessible to everyone regardless of their level or physical condition.
The zone category manager is responsible for developing the turnover and profitability of ranges/services while respecting the CO2 trajectory
He/she frames the strategy for bringing products to market in his category,defines the assortments, and coordinates them to offer a unique customer experience
Responsibilities
Define the market needs for my zone & prioritize the conquest strategies
- Analyze & summarize “external” zone market trends, based on data, users observation, consumers expectations & purchasing behavior, and competitors
- Listen to and study the major needs in the countries concerned as well as customer behavior
- Prioritize & align the sports strategies to the market needs of my zone : sports/practices, user segments, customers targets, marketing priorities
- Build and validate omnichannel Y+3 commercialisation strategies for my category in collaboration with relevant stakeholders based on market data
- Provide to the basecamp, the zone priority needs, market insights and countries feedback
- Build and validate together with supply, digital, sport director, retail a “sustainable category business plan Y+1/ Y+3” in accordance with retail needs & supply strategies.As zone category manager i initialize growth of turnover with the reason to believe in it
Build & select the best offer : Efficient & Performant
- Validate the country sport strategy process with the category merchandiser in the zone, framing the assortment Y+1
- Define the relevant offer for my zone from the WorldWide catalog considering :
- WorldWide products & services
- Local passion brand products needs if not covered by WorldWild (in accordance with the Sport entity director)
- Local referent Other International Brand products & services
- Lead the circular offer construction process with the commercial manager, E-cat man, visual & cat merch, supply, SD…and preselect the Other International Brands with SRB buyers/local advisor
- Select the zone catalog for all channels, included Other International Brands products & services, from the WorldWide catalog and co-opt the customer journey
- Build the price scale & adjust the Recommended Retail Price from the WorldWide catalog
- Ensure the product compliance for the countries of my zone with the conformity team (outside of Europe, “AMI/OIB Local Offer Quality Requirements”)
- Present the zone catalog & assortment Y+1 during the milestones "selection" to the countries of my zone, and support local adaptations if needed
- Ensure the availability of the right ”product & offer contents” from Other International Brands, with the support of SRB, to enable the zone commercial manager to train referent trainers
- Suggest to the zone commercial managers relevant products to guarantee commercial dynamism in anticipation for the selection
- Support other zones (at their request), by sharing the good practises and skills
Monitor the offer performance
- Collaborate with the supply team about the quantities forecast for selected products, especially on risk management on hero products
- Analyse and present the performance of the offer during the “commercial” TOP/FLOP, and take necessary decisions in collaboration with the project team
- Participate to QBR and support with offer performances analysis and suggest modifications or adjustments to improve the presentation of the assortment with the objective to optimize the offer profitability
- Set the offer performance follow up, including range & product diagnostic, available for the stakeholders
RequirementsHard Skills
- Market knowledge
- Sustainability Business management
- Market Analysis
- Business plan
- Digital Sales Acumen
- English Language
- Offer selection
- Range management
- Commercial dynamism
- Assortment Performance analysis
- Spatial performance analysis
- Digital commerce performance reading
- Strategic sense
- Collaboration & cooperation
- Continuous learning
- Decision making
- Critical thinking
- External world opening
- Emotional intelligence
- Listening & questioning
- Inter personal communication
- Persuasive communication
Benefits
💰 A Remuneration That Grows With You:
- Salary in accordance with your experience
- Monthly bonus based on sales performance - up to 10%.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.
🚀 Climb the Career Ladder:
- Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
- Chart your course with local and global career progression opportunities (Zig-zag and/or specialization) in retail, procurement and support team.
❤️ Because We Care About You:
- We've got your well-being covered with comprehensive medical and insurance coverage.
- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
- Enjoy staff discount across ALL Decathlon products
🏋️♀️ Sports, Community, and Bonding:
- Kick off those shoes and join in the sports fun after work or during team meetings.
- Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!
At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! 🌟🏆🎉
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