Leads upstream marketing strategy for the shoulder arthroplasty portfolio across APAC. Translates market intelligence, competitive insights, and customer needs into portfolio roadmaps, NPD priorities, commercialization plans, lifecycle strategies, and annual marketing plans. Collaborates with global and regional stakeholders, engages surgeons and key opinion leaders, and identifies business development and M&A opportunities. Requires extensive medical device, product management, portfolio strategy, and cross-functional leadership experience.
Work Flexibility: Hybrid
The Upstream Marketing Manager, Upper Extremities, APAC will lead upstream marketing strategy for the Shoulder Arthroplasty portfolio and enabling technologies across APAC. This role is responsible for translating market insights, competitive intelligence, and Voice of Customer (VOC) into long-term portfolio strategies and commercialization plans.
Acting as the key link between APAC markets and the global T&E division, the role will influence global NPD priorities, shape future portfolio roadmaps, and identify opportunities to accelerate business growth across the region.
What You Will Do:
- Market Insights & Strategy: Develop market intelligence and competitive analysis to identify market trends, growth opportunities, and strategic priorities across APAC.
- Voice of Customer (VOC): Lead VOC initiatives and engage with surgeons, KOLs, and local market stakeholders to identify unmet needs and translate insights into product and portfolio strategies.
- Portfolio Roadmap & NPD: Develop long-term portfolio roadmaps (3-, 5-, and 10-year horizons) and influence global NPD priorities based on regional market needs and business opportunities.
- Commercialization & Launch Planning: Lead pre-commercialization planning for new product introductions, including market assessment, target customer identification, positioning, and launch strategy in collaboration with Clinical, Medical Education, and Downstream Marketing teams.
- Product Lifecycle Management: Drive portfolio lifecycle management across APAC, from product introduction through maturity and obsolescence.
- Business Development: Identify potential business development and M&A opportunities to expand and strengthen the Upper Extremities portfolio.
- Global & Regional Collaboration: Act as the key liaison between APAC markets and the global T&E division, influencing cross-functional stakeholders and ensuring regional insights are incorporated into global product and business strategies.
- Annual Marketing Planning: Develop the APAC annual marketing plan and align regional and country stakeholders on strategic priorities and execution.
What You Need:
Required Qualifications
- Bachelor's degree in Business, Marketing, Engineering, Biomedical Sciences, or a related field.
- 10+ years of relevant professional experience in product management, product marketing, upstream marketing, or product development.
- 5+ years of experience in the medical device industry.
- Demonstrated experience in market analysis, competitive intelligence, and translating customer insights into product or business strategies.
- Proven experience in product portfolio management, long-term roadmap development, and/or new product development.
- Strong strategic thinking, analytical, communication, and stakeholder management skills.
- Ability to influence and collaborate effectively with global and regional cross-functional teams.
Preferred Qualifications
- Advanced degree such as an MBA, Master's degree in Biomedical Sciences or a related field, or a PhD.
- Experience in Orthopedics, particularly Shoulder Arthroplasty or other implant-related businesses.
- Experience managing global or multi-country product portfolios and working with diverse, cross-cultural teams.
- Prior APAC regional experience.
- Experience in commercialization, new product introductions, and product lifecycle management.
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