Lead design and delivery of end-to-end marketing campaign management solutions, translating business requirements into technical designs, managing project delivery, testing, vendor selection, and production support while ensuring alignment with architecture, security, and stakeholder needs.
SYSTEM ANALYST
Important Information
Location: Singapore
Key Responsibilities
- Analyze business requirements and translate them into functional and technical designs
- Design end‑to‑end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
- Lead solution design ensuring alignment with enterprise architecture, security, and control standards
- Communicate complex technical concepts clearly to business stakeholders and obtain solution sign‑off
- Own end‑to‑end project delivery, including planning, estimation, risk management, and scope control
- Partner with architects, testing teams, vendors, and production support to ensure quality delivery
- Oversee SIT, UAT, performance, and security testing with Test Management teams
- Support production issues, perform root cause analysis, and drive continuous service and performance improvements
- Contribute to product and tool selection through RFPs and proof‑of‑concepts
Requirements:
- Bachelor’s degree in computer science, Engineering, or related discipline
- 8+ years of IT experience with strong background in technical project delivery
- Proven experience delivering marketing automation or campaign management solutions
- Strong understanding of the SDLC, including Agile delivery
- Excellent stakeholder management and executive‑level communication skills
- Ability to work independently, multi‑task, and deliver under pressure
Key Domain :
Functional Expertise
- End‑to‑end real‑time and batch campaign management
- Targeting, segmentation, offer eligibility, prioritization, approvals, and closed‑loop reporting
- Strong financial services business domain knowledge
Technical Skills
- Adobe Campaign (hybrid on‑premise and cloud)
- Adobe Analytics, AEM (preferred)
- Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous)
- Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modelling
About Encora
Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.
At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality
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