We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.
Position: Sr. Biz Marketing Specialist (CRM Channel Operations)
Coupang Taiwan is looking for an extra ordinary talent to join their marketing team to manage CRM Channel operations involving App pushes, SMS, email and Line OA
What will you do?
- Manage and Operate CRM Channels like App push, SMS, email and Line OA by planning and executing campaigns on internal campaign management tools
- Work with different stake holders within and outside marketing to plan the CRM channel calendar effectively at a weekly and monthly level
- Operate the campaign management tools like CCM, PMS, AP etc to set up and run campaigns on a daily basis
- Rigorous tracking and analysis of performance to continuously optimize performance of the CRM channels
- Run tests to find ways to improve performance in clicks, conversion through CRM channels
- Work with creative - copy and design teams to build specific messaging campaigns on a daily basis
- Partner with other teams ( OM, CRM customer growth, Analytics, Product ) to run, optimize campaigns and deliver strong performance for all CRM channels
Essential Qualifications:
- 4+ years of operational experience in Merchandising or CRM channels for a digital business – E commerce, D2C brand, Digital channels of large businesses like FMCG etc
- Strong attention to detail and ability to perform complex operational tasks
- Ability to turn around things quickly and coordinate with multiple teams on tasks
- Proficiency in dealing with and operating digital ops tools
- Strong communication skills with proficiency in both Mandarin and English.
Preferred Qualifications:
- Hands-on E-commerce or B2C domain experience is strongly preferred.
- Well versed in basic data management tools like SQL, high degree of comfort dealing with complex sets of data for analysis
Recruitment Process
- Application Review - Technical Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Things to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
