The Digital Marketing Manager will develop and execute campaigns, manage content, optimize growth channels, analyze data, and collaborate across teams to enhance user engagement and revenue growth.
About Appier
Appier is an AI SaaS company on a mission to make AI easy, by making software intelligent. Founded in 2012, Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information.
Responsibilities (including but not limited to)
- Developing and executing online and offline campaigns, including content marketing strategies, gamification, digital marketing, brand partnerships, on-ground activation etc. to drive traffic to digital channels
- Creating, optimizing, and managing high-quality content (blog articles, landing pages, multimedia assets) to improve engagement and conversion rates.
- Identifying, developing & optimising growth channels and website experience to enhance user journey and drive revenue growth.
- Analysing marketing data and user behavior, and website performance metrics (campaign results, conversion rates, bounce rates, etc.) to help shape future marketing and UX strategies.
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
- Planning and executing initiatives to reach the target audience through different channels, with a strong focus on digital content distribution and engagement strategies.
- Working closely across teams with other teams to share ideas, feedback & present results
Qualifications
- 4-7 years of experience in content marketing, digital marketing, or growth marketing.
- Experience in developing and optimizing website content to improve traffic, engagement, and conversions.
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.
- Highly goal-oriented individual who is resilient in their pursuit of growth and continuous website experience improvements.
- Open minded, curious and a strong problem solver.
Why join us?
We believe in building a great working environment where passionate individuals can give their best, and to work with a talented team. To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better.
Perks and benefits
- Company office locations at the heart of the central business district (CBD) in all our countries
- Well stocked pantry with snacks and drinks
- Competitive salary
- Health insurance for all employees
- Your choice between Mac or Microsoft
- Frequent company and team gatherings to celebrate success and life in general
#L1-CS1
Top Skills
AI
Analytics
Content Marketing Strategies
Digital Marketing
Website Optimization
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