We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.
Position: Sr. Manager, Biz Marketing (Customer Growth)
Coupang Taiwan is looking for an extra-ordinary talent to join their marketing team to manage customer activation programs to deliver customer growth for the business.
What will you do?
- Design and implement specific activations / programs / promotions targeting customers in different stages of their journey on Coupang to deliver specific goals like customer growth, new category purchase, lapse customer reactivation, increased order frequency etc
- Track, Analyse and review performance of the program and make necessary modifications to run the program effectively
- Work with different channels and teams (CRM channels, OM, performance marketing, Product and Analytics) to drive specific execution components for the customer programs
- Devise new ideas to unlock growth for specific customer cohorts like lapsed customers, new customers or loyal cohorts and rigorously test them to identify winners which can be scaled
- Partner with Finance to implement controls and guard rails for strong governance of the programs and the associated marketing expenditure
- Work on unearthing insights along with marketing insights team to identify opportunities on an ongoing basis
- Own the customer funnel and implement changes along with other marketing teams to drive increased conversion across the funnel
Essential Qualifications:
- 6+ years of CRM, Customer or Loyalty Programs, channel marketing, promotions or Program Management experience in an e commerce or digital business environment
- Strong analytical skills and track record of data based decision making
- Independent and Entrepreneurial – ability to work with minimal guidance in a fast-paced and rapidly changing environment.
- Strong ability to prioritise across tasks and work streams
- Ability to think customer first and drive initiatives to deliver growth
- Strong communication skills with high level of proficiency in both Mandarin and English.
Preferred Qualifications:
- 6+ years of Marketing or Program Management experience directly related to CRM or customer programs
- Hands-on E-commerce or B2C domain experience is strongly preferred.
- Well versed in basic data management / BI tools like SQL, Python, R etc and high degree of comfort dealing with complex sets of data for analysis
Recruitment Process
- Application Review - Technical Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Things to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
