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Takeda

SPM, GI, Beijing

Reposted Yesterday
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Hybrid
Beijing
Senior level
Hybrid
Beijing
Senior level
Develops and executes marketing strategies, budgets, campaigns, promotional materials, and market activities for an oncology pharmaceutical product. Analyzes market trends and competition, evaluates campaign effectiveness, trains promotion teams, strengthens brand positioning, and builds relationships with customers and key stakeholders. Requires pharmaceutical marketing experience, oncology expertise, strong communication and organizational skills, and English proficiency.
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Job Description

工作职责:

1.    分析分管产品的市场推广趋势,为团队推广提供参考依据。
2.    制定分管产品的市场推广策略及具体行动计划,提高分管产品的市场价值。
3.    组织实施分管产品的市场推广计划,并跟踪计划执行的有效性并不断优化,以支持团队达成指标。
4.    组织各类市场活动,提高分管产品的学术形象,并评估营销活动和策略的效果,以不断改进推广工作
5.    制定分管产品的年度市场推广费用总体预算,分配和管理市场推广费用,确保对分管产品市场投入的最大产出。
6.    为推广团队提供分管产品的市场竞争状况、推广工具应用等相关培训,提高团队对分管产品的了解程度。
7.    根据业务策略,开发清晰全面且有吸引力的市场活动,以提升品牌知名度和KOL参与度 
8.    监督推广材料的制作和分发,确保与品牌形象和策略一致
9.    与客户和利益相关者建立强有力的关系,以支持品牌目标实现

Qualifications & Skills:

本科及以上学历,医学、药学或市场营销专业为佳
3-8年以上医药行业市场相关工作经验(高级产品经理8年、产品经理5年、产品副经理3年),有肿瘤领域相关经验
熟练使用计算机办公软件
良好的英语听说读写能力
具有较强的沟通协调能力及组织能力

LocationsBeijing, China

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Takeda Singapore, Singapore, SGP Office

Singapore, Singapore

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