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Summary
We are looking for a Digital Experience Specialist to join our Digital Channels team. This role will be central in elevating Scoot’s digital presence by delivering seamless, user-centric experiences across our web and digital platforms. The ideal candidate will manage end-to-end website content operations, drive UX and feature enhancements, and ensure our digital touchpoints remain optimized, accurate, and engaging for customers across all markets.Job Description
This position requires a blend of content management expertise, product thinking, and data-driven decision-making. You will oversee multilingual web content updates, develop SEO-optimised materials, manage product roadmaps for platforms such as FlyScoot.com and WeChat, and ensure all enhancements are grounded in analytics, testing, and business impact. You will also play a key role in implementing AI-enabled content improvements and ensuring real-time, relevant information is delivered across channels.
Web Content Management
- Manage content updates on the corporate website in each localised language.
- Liaise with PR team to update announcements and other landing pages
- Assist in advising Market & Campaign Owners on feasible layouts/templates for new types of Campaign Page
- Identify AB Tests for different layouts on the web pages to promote higher click-through rates.
- Perform yearly website content audit
Web Enhancements - Improve UX
- Ensure website content is user-friendly, accessible, and optimise for all browsers and devices
- Develop and manage the website feature enhancement roadmap using Vendors Platform (EveryMundo, Insider)
Flyscoot.com Product Metrics/Analytics
- Identify and enable tracking of planned product features.
- Tracking of product metrics via regular generation of reports in the Digital Experience huddle
- Alignment of tracked product metrics with business outcome/ product objective
Crafting SEO driven content
- Producing compelling search-optimised content through thematic content articles, seasonal campaigns, travel inspiration content
- Incorporate targeted keywords, CTAs, internal links
Utilising Generative AI to enhance functionalities
- Tested on coherency, accuracy and relevancy of answers generated through the usage of Generative AI on websearch from diverse sources within databases/knowledge based articles
- Ensure real time information/content delivered to various sources/channels
WeChat Product Management
- Maintain a product roadmap aligne with business goals and priorities
- Contribute to the planning, execution and review of each sprint.
- Work with development team or vendors to refine and improve the development process.
- Determine whether the final project is acceptable.
- Inspect and evaluates product progress through each iteration.
- Accountable for each stage of development process and final process
Scoot Singapore Office
Singapore, , Singapore, 819663
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
