CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
CASETiFY is seeking a Social Creative Manager to translate and extend our global campaign creative direction into compelling social-first content. While sitting within the Global Brand Marketing team alongside the broader social media function, this role will work extensively cross-functionally with the Global Creative Team and Vice President of Design to ensure seamless creative adaptation while maintaining platform-specific best practices. The position combines creative direction with hands-on motion graphics capabilities to lead our social aesthetic, transforming campaign assets into engaging social content while developing additional social-first creative initiatives.
Job Description
- Own and evolve CASETiFY's social media aesthetic across all platforms (Instagram, TikTok, YouTube, Pinterest, etc)
- Lead a team of social creatives in concepting, scripting, producing, and editing platform-specific content
- Transform global campaign creative direction into engaging social-first content while maintaining brand consistency
- Partner closely with the Global Creative Team to ensure cohesive brand storytelling across channels
- Oversee creative projects from ideation through delivery, producing world-class assets across platforms
- Create compelling motion graphics content that extends campaign narratives
- Stay ahead of social trends to keep content fresh, relevant, and industry-leading
- Design and optimize diverse content formats, including still images, GIFs, and short-form videos
- Lead exploration of new formats, tools, and creative approaches to enhance social content strategy
- Partner with marketing, copy, and strategy teams to deliver cohesive, visually striking campaigns
- Apply performance insights to refine creative strategies and maximize impact
- Balance global creative direction with platform-specific requirements
- Report social, creative performance and insights to Brand Marketing Director
- Maintain strong collaborative relationships across departments
Requirement
- 5+ years in visual design, art direction, or a related creative field, with a robust portfolio in digital and social media content that showcases your strategic thinking and storytelling abilities.
- Strong portfolio demonstrating strategic creative direction, storytelling, motion graphics capabilities (After Effects proficiency required), campaign adaptation for social platforms, and innovation in social-first content
- Proven experience leading creative teams and managing multiple projects
- Expert knowledge of social media trends, best practices, and platform specifications
- Excellence in translating brand campaigns into platform-specific social content
- Deep understanding of motion graphics and visual design principles
- Track record of successful cross-functional collaboration with global creative teams
- Strategic problem solver who balances creative ambition with business objectives
- Strong aesthetic sensibility with meticulous attention to design quality
- Ability to maintain creative consistency while pushing boundaries
- Excellent communication and leadership skills
