Senior Marketing Manager, Investor Clients, APAC

Job Title

Senior Marketing Manager, Investor Clients, APAC

Job Description Summary

The Senior Marketing Manager role at Cushman & Wakefield is designed to support the Associate Director of Investor Marketing in driving sales-driven marketing efforts for investor clients within the Asia Pacific region's commercial real estate sector. This position focuses on assisting in sales growth through strategic marketing, optimizing client engagement, and enhancing cross-regional collaboration. The role involves collaborating on the Key Client program to understand client needs, creating cross-selling opportunities, and strengthening client relationships. Additionally, the Senior Marketing Manager will support the use of digital marketing platforms to boost sales enablement, maximize ROI, and enhance online client experiences.

Job Description

About the role:

• Client Engagement Excellence: Collaborate on the Key Client program, understand client needs, create cross-selling opportunities, and strengthen client relationships under the guidance of the Associate Director.
• Digital Tools and Sales Enablement: Support the use of digital marketing platforms to boost sales enablement, maximize ROI, and enhance online client experiences.
• Data-Driven Insights: Aid in leveraging data analytics to refine marketing strategies and achieve measurable results.
• Thought Leadership and Content Creation: Help produce impactful content like reports and webinars to establish industry leadership.
• Brand Visibility and Market Expansion: Work with cross-functional teams to increase brand awareness, develop sector-specific strategies, and expand market presence in Asia Pacific, following strategic directions from the Associate Director.
• Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Analyse data to inform marketing strategies and ensure they are aligned with business objectives.
• Event Planning and Coordination: Organize and coordinate marketing events, such as conferences, webinars, and client meetings. Ensure these events are effectively promoted and executed to enhance client engagement and brand visibility.
• Budget Management: Assist in managing the marketing budget, ensuring that resources are allocated efficiently and effectively to maximize ROI. Monitor expenditures and provide regular reports on budget performance.

About you:

• Strong understanding of client engagement and ability to support key account strategies.
• Experience with digital marketing tools to drive sales enablement and enhance online experiences.
• Proficiency in data analysis to inform and optimize marketing strategies.
• Ability to create impactful content (e.g., reports, webinars) to support thought leadership.
• Skilled in brand development and executing sector-specific marketing strategies across the Asia Pacific region.
• Capable of conducting market research and competitive analysis to identify trends and opportunities.
• Experience in planning and coordinating marketing events to boost client engagement.
• Basic knowledge of budget management and ROI tracking.

Why join Cushman & Wakefield?

As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;

• Being part of a growing global company;
• Career development and a promote from within culture;
• An organisation committed to Diversity and Inclusion
• We're committed to providing work-life balance for our people in an inclusive, rewarding environment.

We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.

We have a vision of the future, where people simply belong.

That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, gender, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status. We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.

INCO: “Cushman & Wakefield”