As part of the TrendLife global consumer marketing team and based in our Singapore office, the Sr. Market Research Analyst will be responsible for working as a strategic partner to the marketing, product marketing and product management teams, driving research projects designed to help inform the direction of messaging, marketing campaigns, product innovation or go to market strategies in key markets around the world.
The primary responsibilities of this role include:
Defining and executing a research roadmap that supports key business objectives that includes studies to be conducted in multiple markets around the world.
Analyzing and presenting research study insights to a global set of key stakeholders. Additionally, this individual will be expected to synthesize research results from multiple proprietary studies along with any 3rd party data to provide deeper, actionable insights to key stakeholders.
Staying on top of the latest innovations and trends in market research, AI tools, and best practices to continually innovate and implement cutting-edge research strategies where and when applicable.
Selecting and supervising market research agencies and ensuring they are executing against stated objectives, timelines, and within budget.
Required Skills and Qualifications:
At least 8 years of relevant experience applied research and managing research projects from concept to analysis.
B.S. in Psychology with focus on cognitive or social psychology, Behavioral Economics, Human-computer Interaction, Sociology, Marketing or related fields.
Demonstrated expertise in conducting qualitative and quantitative analyses. Skilled in utilizing research and data tools such as Userlytics, Alchemer, Python, R, Excel, Tableau or similar platforms.
Proven ability to work within an Agile framework and demonstrated experience in working flexibly as project scopes or timelines change.
Excellent writing and verbal communication skills given the frequent requirements to present research findings to a broad group of stakeholders.
Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones and ability to collaborate effectively with a network of global and cross-functional teams.
Impeccable attention to detail as well as strong project management skills.
Previous experience managing or working in market research agencies.
Occasional international travel required.
Preferred Skills and Qualifications
Previous experience working as a research vendor or within a research agency
Experience working in the SaaS, Consumer technology, financial technology or cybersecurity industries
