Senior Manager, Marketing

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

Job Description

Establish an integrated marketing communications (IMC) strategy
- Develop IMC plans for the organisation's products and services
- Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services
- Determine product pricing and packaging strategies
- Analyse market segments to develop new target customers
- Provide suggestions to enhance marketing strategy
- Determine targets of key performance measures to evaluate effectiveness of IMC strategies and plans
- Develop budgets for IMC programmes and activities

Formulate data-driven market and client insights
- Determine market and competitor research objectives, approaches and tools
- Determine implications on the business and marketing activities from market, competitor and client insights
- Provide feedback to the team on conducting researching and formulating insights
- Review functionalities of digital marketing dashboards to improve quality and type of data obtained
- Ensure the application of data-driven insights to guide the development of marketing plans and activities
- Develop recommendations to generate and/or increase demand of products based on market and client insights
- Evaluate viability of changes and/or new ideas to marketing efforts

Manage integrated marketing communications (IMC) programmes
- Manage IMC programme concept development for the business and/or specific lines of product and service
- Determine key messaging and framing, and marketing mix for IMC programmes
- Develop an IMC programme plans for the business and/or specific lines of product and service
- Develop a media plan detailing media and platform requirements for IMC programme implementation
- Manage the development and curation of offline and digital content and collaterals for IMC programmes
- Ensure consistency of IMC programme concept design, key messaging and experience across various traditional and digital media platforms
- Oversee the implementation of IMC programmes and its activities
- Manage marketing and communications content for accuracy and relevancy
- Evaluate performance of IMC programmes based on programme targets to identify areas of improvement

Manage partnership marketing
- Develop relationships with partners to leverage partner network and reach to support marketing objectives
- Determine growth opportunities across target segments and implications on partnerships
- Evaluate suitability of partners for partnership marketing programmes
- Negotiate contract details with partners for partnership marketing programmes
- Analyse effectiveness and return on investment from partnership marketing to determine renewal of partnerships
- Develop initiatives to drive engagement with target profiles and improve client experience

Advise on product development and enhancement
- Participate in the conduct of product feasibility studies
- Plan product testing approach and activities with sales and technology teams to obtain feedback
- Analyse feedback from product testing and communicate findings to technology teams

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.