Drive integrated marketing strategy and brand positioning for OKX SG. Oversee campaigns and collaborate across sales and growth teams to achieve business objectives.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About the Team
As a key digital asset hub, Singapore is an integral part of our global strategy. Licensed by MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. Our mission is to become the leading exchange in Singapore, offering seamless and efficient trading experiences to our clients and partners.
The Growth team drives OKX SG’s commercial success through strategic market planning, integrated marketing strategies, high-impact partnerships, and innovative product launches. We operate at the intersection of market insight, regulatory compliance, and customer needs - ensuring our growth strategies are both ambitious and sustainable.
We are seeking a seasoned marketing leader to drive integrated marketing strategy, strengthen long-term brand positioning in the Singapore market, and lead go-to-market efforts for OKX SG. The role entails full ownership of marketing across customer touchpoints for our retail and accredited investors segments — from brand development to creative execution — with a strong focus on collaboration across sales and growth teams to deliver measurable outcomes. This is a rare opportunity to drive real, measurable impact in a licensed crypto entity. As Singapore continues to evolve as a key regulatory and innovation hub for digital assets, this role places you at the forefront of shaping how crypto marketing can be done credibly, responsibly, and creatively. You’ll gain exposure to high-level strategy, regulatory nuance, and brand-building in one of the most progressive financial markets in Asia.
- Define and lead the integrated marketing strategy across customer touchpoints for our retail and accredited investor segments.
- Own OKX SG’s brand positioning and messaging in the local market, ensuring all messaging is aligned with local regulatory requirements.
- Oversee execution of multi-channel marketing campaigns, including online and offline activations, events, and sponsorships.
- Develop and maintain the marketing roadmap in line with business objectives, regulatory considerations, and product positioning.
- Craft messaging frameworks and creative briefs to ensure consistency and clarity across all marketing outputs.
- Collaborate with sales and product teams to develop compelling client-facing materials, including product briefs, presentations, and sales enablement tools.
- Review and approve marketing assets, communications, and public-facing content.
- Partner with PR, media, and strategic partners to drive awareness and credibility through targeted campaigns and major partnerships.
- Collaborate closely with the Head of Growth to identify and execute initiatives that optimise outreach, engagement, and revenue growth.
What We're Looking For
- Bachelor’s degree in Business, Finance, Economics, or a related discipline
- 8+ years of marketing experience, ideally within top-tier fintech, financial services, or technology firms, including a minimum of 3 years in a leadership role.
- Proven track record of developing and executing integrated marketing strategies that deliver business impact.
- Deep understanding of brand development, creative direction, and campaign execution across digital and offline channels.
- Excellent communication skills with a clear, concise, and confident approach to messaging and storytelling.
- Exceptional stakeholder management and cross-functional collaboration skills, particularly with product, sales, compliance, and growth teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Perks & Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
Brand Development
Campaign Execution
Marketing Strategy
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What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
