Senior Manager/Manager (Digital Readiness Office)

[What the role is]

The National Library Board (NLB) nurtures Readers for Life, Learning Communities and a Knowledgeable Nation by promoting reading, learning and history through our network of 28 libraries across Singapore, the National Library and the National Archives of Singapore.
At NLB, you can look forward to a flexible, hybrid work environment with rewarding, impactful deliverables that improve the lives of the community. With caring colleagues, you will be in an ideal environment for professional development, innovation and impact.
We can offer you:
• A chance to Impact the Community, bridge gaps and empower everyone with the opportunity for learning and discovery.
• An opportunity to Innovate and Push Boundaries. We value ideas, curiosity and a passion for innovation to transform our libraries and archives.
• An organisation that Cares for your Growth and Wellbeing through investment in staff development and wellbeing in a supportive and collaborative environment.
The Digital Readiness Office in NLB steers public education programmes and initiatives at the libraries, to prepare Singaporeans to be future-ready in a Smart Nation.
We are embarking on a 2-year project that aims to encourage people to use Generative AI (GenAI) technologies in their daily lives, through integrated learning campaigns and experiential library showcases.
We are seeking a Senior Manager/Manager to support the design and implementation of innovative learning experiences that drive and sustain public interest in GenAI. This role focuses on creating NLB initiatives that encourage the public to try out GenAI tools in their daily living, as well as learn how to use such technology in a safe and responsible manner. These engagements go beyond just in-library experiences and can expand into broader campaigns across digital and hybrid channels.
We are looking for someone with a passion for creating andragogical learning experiences that excite and inspire people from various walks of life. The role should use engagement strategies, content, gamification, and data, to develop compelling interventions and activities that entice and incentivise library visitors to embark on long-tail journeys in learning and using GenAI powered tools and apps.

[What you will be working on]

• Design and implement innovative learning interventions that aim to encourage repeated and sustained public engagement with GenAI apps and tools. These customer pathways move the visitors beyond the initial in-library experiences, to build lasting attitudes and adoption behaviours.
• Learning interventions include but are not limited to:
  • Phygital gamified interventions that create memorable learning experiences beyond traditional screen-based engagement.
  • Digital activities and games with daily challenges, progress tracking, and competitive elements that reward desired user behaviours and sustained participation.
  • UGC campaigns around the use of GenAI tools.
  • Build community networks around practical GenAI adoption.
• Develop metrics to measure engagement depth, attitudes, and practical GenAI adoption outcomes amongst participants.
• Capture and analyse quantitative and qualitative data to continuously optimise intervention design and maximise outcomes through data-driven decision making.
• Research emerging trends in gamification, behavioural and UX design, and GenAI education, to inform intervention strategies and content development that are relevant and impactful to the public.
• Support coordination with cross-functional teams, partners and vendors across multiple touchpoints to ensure seamless delivery of integrated campaign experiences for diverse segments.
• Support in project and stakeholder management to ensure quality delivery of interventions.

[What we are looking for]

• 2 to 10 years of relevant experience in creative campaign development (marketing and/or engagement), and/or UX and/or gamification strategies and approaches, and/or learning experience design (LXD).
• An understanding of user-oriented design in gamification and behavioural intervention contexts.
• Experience in data-driven planning for service development, with demonstrated ability in metrics design and analysis.
• Project management and planning skills, and ability to analyse issues and present balanced proposals.
• Experience engaging multiple and diverse stakeholders.
• Excellent written and verbal communication and presentation skills in English.
• An interest in Gen AI and its practical applications in daily life (e.g. using GenAI tools to assist in recipe generations, travel planning, customised health and wellness plans, ideation for home interior designs, etc.).
• Development / technical skill in AI / ML / LLMs is not required.
• Backend IT systems development and management experience will not be considered.

Good to have :

• Experience in public engagement, outreach and messaging.
• Experience working closely with Government stakeholders and environments.
• Experience working in small, agile teams.
• Fluency in additional mother tongue languages.

Work location will be at various public libraries, depending on project requirements.

Successful applicant will be appointed on a two-year project contract. We regret to inform that only shortlisted candidates will be notified.