Senior Manager, Field Marketing, SEA

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
As the Senior Manager, Field Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens customer engagement across priority Southeast Asian markets.
You will lead end-to-end field marketing programs - from flagship events and executive roundtables to webinars and customer meetups - working closely with regional Sales, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.
This role is both strategic and hands-on. You will set the plan, manage budget and OKRs, and personally drive high-impact programs that support our highest-priority segments and markets in SEA. Experience with ABM and partner marketing is a strong plus and will help you collaborate effectively with those teams.
The role is based in Singapore.
Responsibilities:

• Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
• Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
• Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.
• Personalize content, narratives and offers by account segment, vertical and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
• Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.
• Set and track KPIs for pipeline, opportunity creation, velocity, event ROI and program ROI; build and maintain dashboards with Marketing Ops and Sales Ops in Salesforce and associated marketing tools.
• Manage regional budget, vendors and agencies; standardize repeatable field plays and scale what works across markets.
• Collaborate with Product Marketing to ensure clear positioning and messaging for field initiatives, and to bring SEA market insights back into global GTM plans.
• Coach and coordinate cross-functional squads (Sales, SDR, Product Marketing, Operations) to deliver high-quality experiences at events and campaigns.
• Ensure brand, legal and regulatory compliance across all field campaigns and activities, maintaining a best-in-class customer experience.
• Travel across SEA for events and key account programs (approximately 20%).

Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:

• 10+ years of B2B marketing experience, with significant time spent in field marketing roles; proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.
• Track record of designing and executing high-impact field programs (in-person and virtual) that deliver measurable pipeline and expedite deal cycles.
• Strong stakeholder management and leadership; experience influencing senior Sales leaders and working in lockstep with SDR, Product Marketing and Operations teams.
• Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/event tools and analytics/attribution platforms.
• Excellent written and verbal communication in English.
• Deep understanding of SEA market dynamics and how to localize go-to-market strategies by country.
• Strategic thinker who is also hands-on; comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.

Preferred qualifications:

• Experience building or partnering on ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts in collaboration with Sales and/or a dedicated ABM team.
• Experience in partner or co-marketing with strategic alliances and channels (e.g. platforms, PSPs, ISVs, banks, networks), including exposure to MDF, joint value propositions and co-branded campaigns.
• Familiarity with ABM and intent platforms (e.g. Demandbase) and how they support field marketing and account engagement strategies.
• Experience managing or mentoring a small regional marketing team or agencies supporting field initiatives.
• Additional SEA languages are a plus.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.