Senior Manager, Field, ABM and Partner Marketing, SEA

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

What You’ll Do

As the Senior Manager for Field, ABM and Partner Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens partner-led growth across priority Southeast Asian markets. You will lead end-to-end integrated programs spanning field marketing, account-based marketing (ABM), and partner co-marketing, working closely with regional Sales, Partnerships, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.

This role is both strategic and hands-on. You will set the plan, lead a small team and agencies, manage budget and OKRs, and personally drive high-impact programs for our highest-value accounts and strategic partners.

Responsibilities

• Own the SEA field, ABM and partner marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.

• Build and run ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts across key verticals (e.g., eCommerce, SaaS, manufacturing, etc), in tight partnership with Sales on account selection, insights, value propositions and multi-threaded plays.

• Design and execute localized field initiatives (executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.

• Lead partner marketing with strategic alliances and channels (e.g., platforms, PSPs, ISVs, banks, networks), including co-marketing plans, MDF management, joint value propositions, co-branded campaigns, partner enablement and partner-sourced/influenced pipeline.

• Personalize content and messaging by account, segment and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.

• Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion.

• Set and track KPIs for pipeline, opportunity creation, velocity, ACV, partner-sourced/influenced revenue, event ROI and program ROI; build dashboards with Marketing Ops and Sales Ops in Salesforce and MAP/ABM tools.

• Manage regional budget, vendors and agencies; standardize repeatable plays and scale what works across markets.

• Coach and develop a small regional team and coordinate cross-functional squads; drive executive alignment with Sales, Partnerships and Product Marketing.

• Ensure brand, legal and regulatory compliance across campaigns and co-marketing; maintain a best-in-class customer and partner experience.

• Travel across SEA for priority events, partner initiatives and key account programs as needed.

What You Bring

• 10+ years of B2B marketing experience with significant time in field marketing, partner marketing and ABM; proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.

• Demonstrated ability to build ABM programs end to end (1:1/1:few/1:many), partnering with Sales on account selection, insights, messaging, plays and measurement.

• Track record of designing and executing high-impact field programs and partner co-marketing that deliver measurable pipeline and expedite deal cycles.

• Strong leadership and stakeholder management; experience leading a small team and influencing senior Sales and Partnerships leaders.

• Data-driven operator with mastery of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, ABM/intent platforms (e.g., 6sense, Demandbase), webinar/event tools and analytics.

• Excellent written and verbal communication in English; additional SEA languages are a plus. Deep understanding of SEA market dynamics and how to localize GTM by country.

• Strategic thinker who is also hands-on; comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.

• Willingness to travel across SEA (approximately 20% based on program needs).

Key Skills:

• Account-Based Marketing (ABM): strategy, tiering, intent and signals, 1:1 plays, personalization, sales orchestration, measurement.

• Field Marketing: executive programs, events, webinars, sponsorships, content localization, pipeline acceleration.

• Partner Marketing: co-marketing strategy, MDF, joint value propositions, partner enablement, sourced/influenced pipeline.

• Integrated Campaigns: multi-channel orchestration across owned/earned/paid, SDR collaboration, digital and performance.

• Marketing Operations: Salesforce, ABM/intent tools, dashboards, ROI modeling, experimentation.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.