Senior Manager, Customer Engagement & Lifecycle Marketing

Job Title

Job Description

Senior Manager, Customer Engagement & Lifecycle Marketing 

So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

Your Team 

The Marketing team is responsible for driving customer growth, engagement and retention across the customer lifecycle. Working closely with Product, Analytics, Data, Technology and Commercial teams, the team delivers personalised customer experiences that strengthen customer relationships and maximise long-term customer value.

Your Role in the Team’s Success 

As Senior Manager, Customer Engagement & Lifecycle Marketing, you will lead the development and execution of lifecycle marketing strategies that improve customer engagement, retention, cross-sell adoption and customer lifetime value. You will leverage customer insights, behavioural data and marketing technology to create personalised customer journeys while leading a high-performing team and collaborating with stakeholders across the business to deliver measurable commercial outcomes.

What You'll Do 

• Develop and execute customer engagement and lifecycle marketing strategies across onboarding, engagement, retention and reactivation stages of the customer journey.

• Design and optimise personalised customer journeys using behavioural insights, segmentation and lifecycle triggers to improve engagement and retention.

• Partner with Product, Customer Experience, Commercial, Data and Analytics teams to deliver lifecycle initiatives aligned with business priorities.

• Develop retention, win-back and cross-sell programmes that increase product adoption and customer lifetime value.

• Establish performance measurement frameworks and use customer data, testing and insights to drive continuous optimisation.

• Lead, coach and develop a high-performing lifecycle marketing team while fostering a customer-centric and results-driven culture.

What You'll Need 

• 10-15 years’ experience in customer engagement, lifecycle marketing, CRM or retention marketing within financial services, fintech or other customer-focused industries.

• Demonstrated success developing customer engagement strategies that improve retention, cross-sell performance and customer lifetime value.

• Strong expertise in customer segmentation, lifecycle strategy, journey orchestration and personalised marketing.

• Experience working with CRM and marketing automation platforms such as Salesforce, Adobe, Braze or similar technologies.

• Strong analytical skills with the ability to translate customer insights and performance data into actionable business recommendations.

• Proven ability to influence senior stakeholders, collaborate cross-functionally and lead high-performing teams.

The Perks

It really is more than a job. We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise. We work hybrid, which means three days in the office. We’ll recognize your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on. 

• Competitive salary
• Flexible and hybrid working (2 days working from home)
• Private medical and dental insurance for employees and eligible dependents
• Life insurance coverage 
• Disability income protection
• Fitness benefits, including discounted access to Platinum Fitness Raffles Place and reimbursement of up to SGD 720/year
• Annual health check reimbursement
• 20 days annual leave, plus public holidays, birthday leave and volunteering days
• Option to sell or carry forward annual leave
• Employee Share Purchase Plan
• Employee Assistance Programme for employees and their families
• Health and wellbeing benefits
• Comprehensive global and local onboarding programme
• Strong employee community and social initiatives

Number of openings