Senior Manager - Affluent Marketing

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Working closely with cross-functional teams and client marketers across AP, this role will report into the Senior Director, Consumer Solutions Marketing and lead the development, execution and implementation of engaging, effective, insights-driven programs across multiple media channels helping to drive Visa brand preference and usage of our Visas next generation of solutions.

In addition, the responsibilities include:

• Defining and leading the regional marketing strategy for Visas affluent products and benefits, rewards, and loyalty marketing, affluent/HNW segment, and other emerging innovations to ensure that Visa is positioned at the forefront of innovative payments
• Partnering with the product and strategy teams to localize and position Visas Consumer Solutions products narrative for the APAC region
• Developing toolkits and assets for our clients and partners for sales enablement and marketing, including brand positioning, value proposition, platform development and messaging for key stakeholders (markets, clients)
• Translating complex, technical product capabilities into clear, compelling value propositions tailored for different audiences
• Partner with agencies, creatives, and internal teams to develop high-impact content across channels
• Establishing thought leadership for Visas Consumer Solutions portfolio by partnering with the Products and Communications teams to develop narratives, publishing insights, and representing Visa at industry forums, fintech festival, fintech accelerators, and developer communities— positioning the company as a pioneer in next-generation payment innovation

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• 10 years of experience in marketing leadership roles, ideally in payments, banking, fintech, luxury, and financial technology industries
• Strong understanding of payments ecosystem and marketing, affluent / luxury marketing, and emerging technologies
• Proven experience developing go-to-market strategies for both B2B and B2C products
• Ability to bridge technical understanding with business impact and simplify complex ideas into accessible narratives
• Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations
• Excellent communication and storytelling abilities, with a data-driven mindset and execution excellence
• Strong self-management skills including demonstrable drive and energy
• Proactive with a can-do attitude, take ownership of the vision and able to get stuff done
• Effective at collaborating, negotiating and managing multiple stakeholders

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.