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CapitaLand

Senior Executive / Executive, Marketing, Singapore (2 Years Contract) - Clarke Quay

Posted 5 Days Ago
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In-Office
Central Singapore, SGP
Senior level
In-Office
Central Singapore, SGP
Senior level
Manage and execute marketing campaigns, analyze performance, collaborate with internal and external stakeholders, oversee digital content, and drive sales through strategic marketing initiatives.
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About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities:

  • Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs) 
  • Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring 
  • Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities 
  • Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales 
  • Manage social media platforms and integrate online activities with offline marketing promotions 
  • Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls 
  • Housekeep and update content of various digital and social media platforms 
  • Proactively market in-mall advertising spaces to generate additional revenue for the mall 

Requirements:

  • Degree in Mass Communications, Marketing, or a related field 
  • Preferably with 2-3 years working experience in a similar capacity 
  • Creative, resourceful, and good interpersonal skills 
  • Excellent written and verbal communications skills 
  • Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools 
  • Fast and independent with strong organizational skills 
  • Self-motivated and able to work under pressure 
  • Data-driven, results-oriented and able to meet tight deadlines 
  • Prior knowledge in AEM and SAP will be a plus 
  • Prepared to work in a fast pace and dynamic retail environment
  • Able to conceptualize and implement integrated marketing campaign including experiential initiatives to increase vibrancy of the mall Lead integrated marketing and experiential initiatives that build community, drive vibrancy, and reshape the mall’s brand image
  • Trendspotter in retail (lifestyle for CQ)
  • Identify and translate retail and lifestyle trends (CQ focus) into impactful campaigns and on-ground activations

Benefits

  • Comprehensive medical coverage
  • Training and development opportunities
  • Subsidised rates at Ascott serviced residences
  • Strong advocate of staff volunteerism
  • Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.


Only shortlisted candidates will be notified.

Top Skills

Aem
MS Office
SAP

CapitaLand Singapore Office

168 Robinson Road, Capital Tower, Singapore, ,, Singapore, 068912

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